Senior HBS lecturer Steve Rogers says, however, that there’s a serious lack of case studies covering African-American executives and entrepreneurs. While nine percent of the US firms are now black-owned, less than one percent of the HBS case studies feature African-American businesses.
Rogers has written over a dozen case studies featuring black executives in decision-making roles, according to a February 11 article in the Boston Globe. And he’s encouraging his fellow faculty to do the same.
He recently wrote a case study about Linda Johnson Rice and her decision in 2016 to sell Ebony magazine, a publication launched by her father. Other featured African-American entrepreneurs include HBS alumni Corey Thomas, who led his cyber security firm, Rapid7, to a successful IPO in 2015, Starr Cunningham, founder of digital device company, 4D Healthware, and John Rogers, Jr., founder of Ariel Investments, the largest black-owned asset management firm in America.
As a minority female-owned agency, MORE applauds the HBS initiative and others that showcase diversity in business and the proven successes of black executives.