MORE About Brad

Brad is one of MORE’s fantastic graphic designers. With a background in radio and news writing, Brad brings unique experience to the MORE creative team. Get to know a little more about him below.


What’s your middle name? Do you have any nicknames?
James is my middle name. My uncle Jim and I share the same birthday so when I was born I was named after him. As for nicknames, people in college used to call me Fritz…but that’s because it’s my last name.

What was your favorite thing you did this summer?
Probably the trip Lizzie and I took to Western Mass to see the Bridge of Flowers in Shelburne Falls. Then we went to MassMOCA and hiked Mt. Greylock – all in 3 days. It was a pretty action-packed weekend.

Have you and Lizzie decided on a honeymoon yet?
No, we’re still working in it.

If you could only use one typeface for the rest of your life, what would it be?
I’d use Gotham because it looks good in all caps and in lowercase and has sets of various weights. It also looks very friendly and approachable which makes it useful when designing logos.

If you could relive one day from MORE, what would it be?
I would say Bob’s Game of Thrones birthday party. We dressed him up like Jon Snow and ate a ton of ham. It was great!

BONUS: What’s your favorite movie?
My favorite movie would probably have to be “Phantasm II.” Angus Scrimm did a phenomenal job as The Tall Man. I also saw Phantasm I and III, but they’re not nearly as good as the second one.