Big Tobacco is Sweet Talking Our Kids!

  • Billboards
  • Branding
  • Campaign Development
  • Collateral & Signage
  • Copywriting
  • Creative Design
  • Messaging
  • Out of Home

Massachusetts Department of Public Health, Massachusetts Tobacco Cessation and Prevention Program

Parents have started to take notice: Big Tobacco is marketing flavored tobacco products to their children. Fruit and candy flavored cigars, smokeless tobacco, e-cigarettes, and other products are highly popular within youth populations. MORE’s “GET OUTRAGED!”campaign motivated Massachusetts parents to support restrictions on flavored tobacco products to adult-only tobacco stores. The campaign resulted in over 10,000 unique page views on the campaign’s landing page.