Massachusetts Gaming Commission
When Massachusetts opened its first casino in 2015 the Massachusetts Gaming Commission (MGC) was committed to promoting GameSense, a program to help people gamble responsibly. MORE created brand messaging, paid media advertising, social media outreach, an interactive website, collateral and signage for the casino GameSense Info Center, and a series of online videos . We also branded PlayMyWay, an innovative, interactive system to help gamblers limit their spending. In the second wave, we produced a series of online videos featuring advice from GameSense Advisors. Approximately 50% of target gamblers have enrolled thus far in the PlayMyWay program.