Make the Right Call

  • Advertising
  • Billboards
  • Campaign Development
  • Collateral & Signage
  • Concept
  • Copywriting
  • Design
  • Focus Testing
  • Media Planning & Buying
  • Online Advertising
  • Outdoor & Transit

Massachusetts Department of Public Health, Bureau of Substance Abuse Services, Massachusetts Attorney General’s Office

Reporting an opioid overdose once resulted in an arrest, trial, and jail time. The revised Good Samaritan Law in Massachusetts now protects 911 callers from prosecution, but many people either didn’t know it or believe it. Running media where overdoses are more apt to happen—street corners, restrooms, phone kiosks—we reached the audience where they live, and too often die. The message beseeched them: Make the Right Call.