MassOptions

  • Branding
  • Collateral & Signage
  • Email Marketing Campaign
  • Events
  • Online
  • Outdoor & Transit
  • Press Launch
  • Promotional Items
  • Radio
  • Social Media
  • Training Materials
  • TV
  • Video Production

People who want to live independently in the setting of their choice face a complex set of resource alternatives. To simplify the search, the Massachusetts Executive Office of Elder Affairs launched a free, one-call phone number and web portal in 2015 for elders, people with disabilities, caregivers, and family members. MORE branded the program, called MassOptions, and created a statewide multi-touch campaign that kicked off with a press event with the Massachusetts Lt. Governor.