MOVA: Know the Signs of Trauma

  • Billboards
  • Branding
  • Event Planning
  • Online Advertising
  • Radio Advertising
  • TV Advertising

In the grim aftermath of the 2013 Boston Marathon bombings, the Massachusetts Office for Victim Assistance (MOVA) needed to reach people who had suffered trauma-induced behavioral and physical disorders. MORE created a multi-touch campaign, “Know the Signs of Trauma,” which included branding, TV, radio, out-of-home, and online advertising to alert the public to the most common post-traumatic symptoms.  A new, interactive web portal — AskMOVA.org — created by MORE details MOVA’s wide range of free services.