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Massachusetts Department of Public Health, Bureau of Substance Abuse Services

Stigma is based on myths, prejudice, and hate. For people with opioid addiction, stigma hurts and, worse, prevents them from getting help and treatment. In the #StateWithoutStigMA campaign, we reframed the discussion into one simple, sobering truth: Addiction is Not a Choice. It’s a Disease.

#StateWithoutStigMA won a Platinum  AVA award, Gold  MarCOM, and  Silver Davey Award