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Massachusetts Department of Public Health, Bureau of Substance Addiction Services

Stigma is based on myths, prejudice, and hate. For people with opioid addiction, stigma hurts and, worse, prevents them from getting help and treatment. In the #StateWithoutStigMA campaign, we reframed the discussion into one simple, sobering truth: Addiction is Not a Choice. It’s a Disease.  The campaign generated 1,579,574 video views, 11,164 Facebook post likes, and 4,295 Facebook post shares. In addition to state residents, nearly 77% of cities and towns “took the pledge” to fight stigma.

#StateWithoutStigMA won a Platinum AVA award, Gold MarCOM, and Silver Davey Award