OneCare

  • Branding
  • Collateral Design
  • Collateral Development
  • Copywriting
  • Direct Mail
  • Focus Testing
  • Media Planning & Buying
  • Radio Production
  • Research
  • Video Production

Navigating the health care system is challenging for all of us. But imagine how complex it can be for people with disabilities and chronic illnesses. It can be a matter of life or death. For a new health care program that combined MassHealth and Medicare, the Commonwealth needed a straightforward, recognizable name. We created one brand and one logo, called One Care: MassHealth plus Medicare, as well as a compelling message delivered through real-person testimonials.