One Care: University of Massachusetts Medical School
Navigating the health care system is challenging for all of us. But imagine how complex it can be for people with disabilities and chronic illnesses; it could even be a matter of life or death. For a new health care program that combined MassHealth and Medicare, the Commonwealth needed a straightforward, recognizable name. We created a brand and logo, called One Care: MassHealth plus Medicare, as well as a compelling message delivered through paid media and using real-person testimonials.