City of Boston Election Department
In a city known for historic events, Boston celebrated another first in 2016. It was the first election year in which Boston residents could vote two weeks prior to the November elections. MORE created a brand, Vote Early Boston, plus a tagline, “More times. More places” that emphasized the program’s flexibility and convenience. MORE also produced a training video for poll workers assisting people with disabilities. Informed by a city-wide, multi-touch campaign, early voters ventured to polling stations in exceptionally high numbers, which served to reduce the normal long lines and congestion on Election Day.