City of Boston Election Department
In a city well known for historic events, Boston had its latest entry in 2016. It was the first election year in which Boston residents could vote prior to the first-Tuesday-in-November elections. MORE created a brand, Vote Early Boston, plus a tagline that featured the program’s flexibility and convenience, “More times. More places.” With an integrated marketing campaign appearing throughout the City, lines of registered early voters ventured in droves to the polls.