Marketing Strategy

No advertising has ever succeeded without a sound strategy as its foundation. Strategy answers the BIG questions: What’s your objective? Can it be measured? Do you know your customers – what they think about your brand and what makes you stand out?

Branding

The ironic thing about your branding is that you really don’t own it. Your customers do. Branding is the sum total of your customers’ opinions, emotional connections, user experience, and product satisfaction. If they’re good, so’s your brand!

Messaging

How strong is your message to the market and audience? Is it relevant, timely, and compelling? Does it differentiate you? Does it grab people by the lapels and trigger a reaction? If not, we’ve got a message for you. Call us — like, yesterday.

Advertising

Advertising is no longer just a 30-second spot or a one-way communication blitz. Advertising now involves ongoing dialogue, interaction, and customer engagement. And a lot of it happens online, especially if you’re trying to reach Millennials. The best media strategy today – when you need to reach a wide audience – is a mix of traditional and social media.

Media Planning & Buying

It’s a funny thing about advertising. You can run the most creative ad ever made, but it’ll be an epic fail if you don’t have the right media plan. Our media planners offer “just the facts” – who, where, and in what numbers your audience is viewing, listening to, and clicking on.

Video Marketing

Ever heard of YouTube? (Silly question, of course you have!) But did you know that, according to Marketing Sherpa, video increases people’s understanding of your product or service by 74%, and that a third of all online activity is spent watching video? Don’t miss your big shot. Quiet on the set!

Social Media

Social media is a great way to build your brand organically and extend your market reach. It’s like asking your customers to be your salespeople. If they like you, they’ll tell their friends, networks, and communities – heck, the entire world – just how great you are.

Cause Marketing

Aligning your company with a not-for-profit organization typically does more for your brand than most traditional marketing. We help you make sure it’s authentic, meaningful, and truly beneficial to your chosen cause, as well as to yourself.

Event Management

In marketing, very little compares to having a good ol’ face-to-face with a client. It builds a human connection. It adds depth and dimension to you and your company. The old marketing adage, “People buy from people,” still holds true. Live events, where people come together in person – are, dollar for dollar, the best advertising money can buy.

Web Design & Development

Your website often serves as your brand’s first point of contact with the audience. It’s your business card, storefront, and billboard. So it makes sense to give it a lot of TLC. That means great design and content, and a delightful user experience that keeps ‘em coming back for more.

Search Engine Optimization

Getting your company found online is not simply a matter of build-it-and-they-will-come. In fact, making your site jump to the top of the search results is all about search engine optimization. Know your keywords? Got the right title page or alt tag? Are other sites linking to yours? So many questions, yes. But we’ve got a lot of the answers, too.

Graphic Design & Copywriting

Want to see your ad, website, print piece, poster, or billboard rise above the noise? Simple, just make sure it has eye-popping graphic design and outstanding copy that demands to be read.

Market Research

You’d be amazed how important market research is to the success of your campaign. There’s really no point spending money on marketing if you don’t have a clue what the market needs or wants. Want to know what the audience thinks or if your customers care about your message? Ask them!

Translation Services

As if you haven’t noticed, we’re living in an increasingly multi-cultural, multi-ethnic society where countless different languages and voices fill the air. Even more impressive is the sheer buying power of U.S. residents who consider English to be a second or third language. Want to reach this vast market? Let your translated voice be heard!

Certifications

Greater New England Minority Supplier Development Council   |   Women’s Business Enterprise National Council
Massachusetts Office of Supplier Diversity, PRF-60

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