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At its core, the advertising business really boils down to communications. It’s creating strong, clear messages aimed at targeted audiences to evoke visceral emotions.

We saw a great example of strong, clear messages at the Women’s March on Washington on Saturday, January 21, 2017. In fact, we saw thousands of them.

Those of us from MORE who attended the marches – in Boston and DC – came back marveling at the event AND all the fabulous signs. In countless, creative ways, the signs articulated the feelings of anger, inspiration, resistance, and empowerment.

We’ve gathered a handful of our favorite (and printable) signs, which you can view here. They’re messages that are worth seeing and saving.

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