Okay, guys, pop quiz: What were the biggest stories of 2016 from the kingpins of social media? According to AdParlor, Facebook generated the most buzz. (Huge surprise.)
Deciding that “Like” doesn’t adequately capture our every emotion, Facebook gave us Emojis as new options for reacting to posts. (Facebook says the “Love” Emojis are the most popular, awww!)
In April, Mark Zuckerberg (or his team) personally posted the launch of Facebook Live, a real-time, video sharecasting function. “It’s like having a TV camera in your pocket,” Mark said with a straight face.
Facebook’s Instagram took a hard swing at Snapchat, introducing Instagram Stories. (Snapchat fought back hard, brazenly changing its corporate name to Snap.)
Facebook generated even more cash for itself by delivering ads to our Messenger service. Yahoo! (Oh wait, that’s another story altogether.)
Responding to rumors of online election skullduggery, both Facebook and Google announced in November that they would ban fake news sites that may have influenced voting in the presidential election. (Other than that, the campaign and voting were pretty uneventful.)
Speaking of Snapchat, the new Snapchat Spectacles are, depending on who’s talking, the biggest holiday gift craze since Frozen Elsa Dolls … or just plain creepy. The Spectacles are tinted sunglasses with Wi-Fi-enabled video cameras for discreetly capturing those special moments. Even surgeons use them. Gee, nothing creepy there.