Mass HAF

THE CLIENT
MassHousing & Mass Housing Partnership

THE CHARGE
Public Awareness // Branding & Logo // Naming & Messaging

THE CHANGE
Help Massachusetts homeowners behind on their mortgage because of COVID-19

  • Consumer Research
  • Creative Strategy
  • Video
  • Digital
  • Social
  • Print

160,000+ ad clicks across platforms

6.7 million+ video views

1,700+ families impacted over nine months resulting in 72 postponed foreclosures

Powered by People

COVID-19 hit many Commonwealth homeowners hard. As a part of a national initiative by the U.S. Congress and the American Rescue Plan Act, MassHousing and Mass Housing Partnership asked MORE to brand and deploy a campaign dedicated to preventing foreclosures and helping those in need.

 

​Powered by Mission

​The Massachusetts Homeowner Assistance Fund (Mass HAF) provided up to $50,000 in assistance for homeowners who were behind on their mortgage payments because of the COVID-19 pandemic. In the words of one recipient, “You saved more than just my house. I will always be grateful.”

 

​Powered by MORE

Creating an integrated, statewide campaign geared toward reaching the most people possible isn’t for the faint of heart, but MORE has never minded a challenge. Working with policy, government, and nonprofit partners, the campaign resulted in over 2,050 people clicking “apply to the program” after seeing a digital ad (conversions).

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