RCC – 50th Anniversary
THE CLIENT
Roxbury Community College
THE CHARGE
Create a fresh, bespoke brand for Roxbury Community College’s 50th anniversary.
THE CHANGE
Repositioned the college to attract the next generation of leaders in the community.
- Branding
- Logo Development
- Tagline
Re-invigorated interest about the importance and relevance of RCC in the state’s higher education community
Re-engaged the community by celebrating RCC’s long legacy of struggles, survival and achievement—gaining support for the school for another 50 years
Powered by People
Roxbury Community College (RCC) is dedicated to empowering the community through education that matters. To celebrate a half century of transforming lives through excellence and innovation, RCC reached out to MORE to create a stand-alone identity for this hallmark celebration that could fit within their existing brand.
Powered by Mission
To meet the charge, MORE created a beautiful and flexible logo that honored RCC’s history and set a strong course for the future. The visuals were paired with a new anniversary tagline, the first letters of which mirrored the school’s acronym: Respecting our heritage. Cultivating leaders. Creating change.
Powered by MORE
Our long-standing partnership with RCC meant we had the first-hand knowledge we needed to create something that authentically connected with the college’s leadership, students, and greater community.
